Creator & Brand Agreement

Effective 2026-10-19. This page summarises how a campaign runs in practice. It supplements the Creator Terms of Use and the Brand Terms of Use, which are the binding documents; where anything here differs from them, the Terms prevail. It applies the moment a Creator joins a campaign published by a Business.

1. Scope

For each campaign, the Business making the offer and each Creator joining it enter a per-campaign agreement on the terms below. Openwild is not party to that agreement; we provide the platform, reserve the prize pool from the Business's wallet, and decide unresolved disputes per these rules.

2. The deal

• The Business commits the prize pool (sum of all rank amounts) at the moment the campaign is published for review. The amount is deducted from the Business's wallet and reserved for that campaign. This is an internal accounting restriction: the funds stay in Openwild's Stripe balance and are not moved to a separate escrow, trust or client account (see Brand Terms of Use, wallet and reward pool).
• Each Creator who joins must publish original video content that follows the campaign brief and includes the unique tracking hashtag we issue them.
• Creators who hit the campaign target view count claim equal payouts from the campaign budget, in the order the platform records them reaching the target, until all winner slots are filled. Reaching the target after the slots are full does not create a claim. Unused budget returns to the Business's wallet when the campaign closes (open claim slots stay reserved through review).
• The Business pays via Openwild. Creators receive payouts via Stripe Connect Express: once the claim is approved, Openwild initiates a transfer to the Creator's Stripe-managed connected account, and Stripe pays the Creator's bank directly. Transfers can take up to 14 days to arrive. Rewards are paid in US dollars, gross: no Openwild fee is deducted from them. Payouts are available in the countries supported for payouts listed in the app, and are held until any required tax identification number has been provided (see section 9).

3. Submission window & freshness

• The video must be published at or after the moment the Creator joined the campaign.
• The Creator may publish it any time until the campaign ends (the end of its last day, UTC).
• The link must be submitted on Openwild within 12 hours of publishing.

This stops creators from entering a campaign with old content that already has views. Videos outside the window are rejected at submit time.

4. Tracking hashtag

• The hashtag must appear in the video's description or caption.
• We re-check every cron tick. If the hashtag is removed, the submission stops accumulating metrics until the hashtag is restored. Putting it back also forgives one miss strike.
• If a campaign ends with the hashtag never verified, the Creator receives a strike. Three strikes triggers an automatic account suspension.

4a. Advertising disclosure

• Every submission must carry at least one of the disclosure tags accepted in the Creator's country, shown on the campaign screen (for example #Werbung in Germany, #publicité in France, #publicidad in Spain, #reklam in Türkiye, #ad in the US and UK), at the start of the caption and not behind "see more".
• The social network's paid-partnership or paid-promotion setting must be switched on where available. In countries that require it (including France, Finland, Norway, Türkiye, India, Vietnam, the UK, Germany, the UAE and South Korea) the video itself must also show or say that it is an ad.
• Missing disclosure holds the claim until fixed; content that cannot be fixed is not paid.

5. Content guidelines

• The Creator must own all rights to the submitted content.
• The content must comply with the host platform's terms (YouTube, TikTok, etc.).
• The content must follow the campaign brief — required mentions, hashtags, on-screen assets, forbidden elements.
• No paid views, bots, click farms, or other artificial inflation of metrics. Before a claim is awarded, an automated screen checks the video's statistics for signs of artificial engagement; flagged claims are held and a person on the Openwild team decides. Confirmed artificial engagement rejects the submission and returns the reward to the Business.
• After a reward is paid, the Creator must keep the submission publicly accessible on the social network for ninety (90) days. Openwild re-checks finished-campaign videos daily until campaign end + 90 days; early removal triggers an automatic strike and notifies the Brand and admins.

6. Business duties

• Provide a clear brief, target view count, and reward amount per rank.
• Provide accurate brand assets and disclosure rules.
• Review claims within 72 hours. A rejection must name the brief criterion the content failed and give a reason; bad-faith rejections will cost the Business future credibility on the platform.
• Keep the wallet funded until the campaign closes; the reserved prize pool cannot be spent on other campaigns or withdrawn while a claim or dispute is open.

7. Cancellations & refunds

• After approval: the campaign stays off Discover for 15 minutes so the Business can edit or delete before creators see it. An edit in that window returns the campaign to admin review; the 15-minute window starts again on the next approval. The Business can force-deploy to Discover immediately, which ends remaining staging edit rights.
• Within 15 minutes of approval: Business can cancel if nobody has joined — full refund, no fee.
• After 15 minutes, if nobody has joined: Business can still cancel — full refund of the prize pool, no cancellation fee.
• Once a Creator has joined: the campaign cannot be cancelled. Unused budget is refunded automatically when the campaign ends.
• No winner by end date: automatic refund of the full pool to the Business.
• Admin rejection at moderation: full refund.

8. Claims & disputes

When a Creator's submission hits the target, a claim opens automatically. Reaching the target is measured by the platform; the Business only assesses whether the content follows the brief. The Business can:

• Approve — the reward is released from the prize pool and the payout to the Creator's Stripe account is initiated.
• Reject by selecting the brief criterion the content failed and giving a reason — this opens a dispute. The Creator may respond; both sides have 48 hours to reach agreement. If they don't, Openwild decides on the basis of the published brief criteria whether the reward is released or returned to the Business. That decision only settles what happens to the reserved amount; it does not prevent either party from pursuing other claims before the competent courts.
• Do nothing — if the Business does not respond within 72 hours, the claim is deemed approved and the reward is released.

8a. Fees

• Business: a 10% service fee is added to each wallet top-up and collected with it. It is not charged again on campaigns, payouts or refunds, and is non-refundable. A $1 payout fee is reserved with the reward pool for each winner place, kept when that winner is paid and returned for winner places nobody fills.
• Creator: no commission on rewards. A payout service fee of $0.25 + 0.5% (plus $2 on the first payout each month) comes off each reward to cover Stripe's transfer cost; it is shown before you join and in your payout history. Optional paid features: AI Studio credits (prepaid; each render costs the per-second price shown for the selected model, OpenWild's margin included; failed renders are refunded automatically) and the Pro subscription, which lifts the free monthly submission limit. Neither is needed to join a campaign or get paid. Consumers in the EU, EEA and UK may withdraw from these purchases within 14 days for the unused part.

8b. Country rules

• Creators in the UAE and Saudi Arabia must enter their advertiser permit or licence number before joining. Creators in Ethiopia cannot join health campaigns; Creators in Mauritius cannot join finance or crypto campaigns.
• Campaigns aimed at Nigeria need the Business's ARCON approval. Gambling content for Argentina needs the +18 and addiction warning; retouched body or skin images for Norway need the "Retusjert reklame" label.
• For French Creators, this agreement plus the brief is the written contract French law requires once collaborations with one Business reach EUR 1,000 a year. Any right to reuse content in the Business's own paid ads (whitelisting, Spark Ads) must be stated in the brief.

9. Taxes

Each party is responsible for their own tax obligations. Creators receiving payouts are responsible for declaring the income to their tax authority. Where platform-reporting rules apply (EU member states under DAC7, Norway, Iceland, Canada and Colombia), Openwild collects the Creator's tax identification number once before the first payout and reports payouts to the tax authority; US Creators are handled through Stripe 1099 reporting. Where a country requires tax to be withheld, the withheld amount is shown in the payout record. Businesses are responsible for invoicing their own internal accounting; Openwild provides a downloadable transaction statement on request.

10. Confidentiality

Campaign briefs, prize pool sizes, and unreleased assets shared by the Business are confidential. Creators must not disclose them publicly before the campaign goes live and must not share brand assets outside the campaign context.

11. Termination by either side

A Creator may leave a campaign before submitting; their slot is freed and the prize pool remains intact. After submission they cannot withdraw — the campaign carries on.

A Business may cancel under the rules in section 7. They cannot cancel selectively for specific Creators; cancellation closes the campaign for everyone.

12. Liability

Openwild's liability is as set out in the Creator and Brand Terms of Use. The Business and Creator deal directly on content rights; Openwild is not the publisher and is not liable for content that breaches third-party rights.

13. Governing law

As in the Terms of Use: the laws of the State of Delaware, United States of America; the courts of the State of Delaware have jurisdiction, without prejudice to a consumer's right to bring proceedings in the courts of their place of residence where mandatory law allows.